The desire for wildflower meadows across the Benelux region is high, as the appreciation for the natural environment, or more particularly the ‘back to nature’ philosophy, has growing momentum. People are trying to reflect this philosophy in public and private spaces and want to create a natural and wildlife-friendly atmosphere. Consequently, the demand for wildlife-friendly planting to support biodiversity is increasing, and wildflower meadows perfectly meet this demand.. They are uncomplicated, beautiful and particularly cost-effective for larger areas.
Adriaenssens explains: ‘The soilless growing system of Wildflower Turf Ltd. to create an instant wildflower meadow, is a unique feature in Europe. Moreover, the expertise and high quality of their Wildflower Turf products make it possible for European landscape professionals and gardeners to successfully create an English wildflower meadow in a very short period of time.“
Frank believes that Wildflower Turf will be well suited to many different types of projects in Europe; in particular, in environmental and urban installations to improve environmental sustainability as well as manageability and to enforce biodiversity within strict planning regulations. Private gardens will benefit from the creation of a natural looking, low-maintenance and colourful area, forming a beautiful alternative to monotone and monoculture areas of mown grass. Aside from these traditional applications of Wildflower Turf, this product has the potential to be part of innovative and exciting projects such as rooftop gardens, where the flower meadow will create an eye-catching contrast with the urban surroundings.
Frank Adriaenssens recently completed his training at Wildflower Turf Ltd., complementing his expertise in wildflower landscapes. He will be able to offer the very best advice to his clients with a product that guarantees a wildflower meadow within days of laying. In a fast moving world where ‘back to basics’ is gaining more ground, Adriaenssens believes Wildflower Turf stands out with its unique, beautiful and nature aware concept, showing us how to respect and appreciate the beauty of nature in endless ways.
James Hewetson-Brown, Managing Director at Wildflower Turf Ltd. said, ‘We are delighted to welcome Frank as one of our Accredited Installer Partners and as our exclusieve Benelux distributor. We have been keen to help the Benelux market, whose environment is clearly facing similar biodiversity issues as the UK does. Business trips and site visits will certainly be interesting and fun; we will enjoy the opportunity to sample the fantastic array of Belgium exports!’